Knowledge Base
Everything your team needs, organized by department
Onboarding
Your onboarding, in two parts. Part 1, the Company Bootcamp, is what every new team member completes: the space we're in, who we are, how we work, the tools we use, and the team. Part 2 is role-specific. Department training also lives in each department (for example, Sales onboarding under Sales › Training).
Certifications
Skills you certify on. Read the content, watch the walkthrough, practice it, then mark yourself ready. Your manager signs off, and once you're certified you run autonomously on that skill. Managers see a verification queue below.
Workflows
AI-assisted content generation. Pick a workflow, fill in the inputs, refine the draft with chat, then polish in the rich editor.
Ingest Content
Drop in raw content (a doc, notes, a pasted article, a transcript). It gets analyzed, categorized into the right knowledge-base section, and turned into a ready-to-publish markdown file. Review the plan before anything is created.
Marketing
Pages, components, lead magnets, and CMS articles for startupscience.io
Illustrations 16 components
Charts 8 components
Data Visualizations 6 components
Diagrams 6 components
Cards 4 components
Widgets 3 components
Onboarding and training for the Marketing & Content Associate. Mirrors the Sales › Training structure so both can be revised in tandem. Start with the curriculum; the gap report lists what's missing or wrong in current best practices.
Weekly newsletter drafts. Open one to see the copy, then click through to the rendered preview and downloadable section images.
Sales
Sales collateral, sequences, playbooks, objection handling, win themes, and value propositions
One-Pagers 5 collateral sheets
Sales Sequences 1 sequence
1:1 ABM sequences for rep-owned named accounts. Email + LinkedIn, HubSpot-tokenized. Method: ABM Playbook (below).
Playbooks 1 playbook
Sales Knowledge 4 articles
Sales Training
Reference docs: the onboarding curriculum, the demo scorecard, and the playbooks. Your skills + certification live in the Role Home Base (button above).
Product
Platform modules, pricing, and product documentation
Modules 10 products
Pricing 3 documents
FAQ 2 documents
Internal Tools 1 dashboard
Knowledge Base Dashboard
Searchable internal reference covering product, pricing, competitive positioning, FAQ, and all knowledge base articles in one view.
Operations
Internal processes, workflows, and operational documentation
No operations content yet
This section isn't published yet. Add the first piece: drop in a doc or paste notes, and Claude turns it into a clean, on-voice page.
Business Units
Business unit-specific knowledge, strategies, and documentation
No business unit content yet
This section isn't published yet. Add the first piece: drop in a doc or paste notes, and Claude turns it into a clean, on-voice page.
Engineering
Technical documentation, API specs, and architecture references
No engineering content yet
This section isn't published yet. Add the first piece: drop in a doc or paste notes, and Claude turns it into a clean, on-voice page.
Company Knowledge
Competitive intelligence, positioning, brand voice, and strategic narratives
Internal Tools 2 dashboards
Competitive Landscape Map
Interactive visualization of 35 competitors across 7 categories with click-to-expand detail cards.
Positioning Charts 2 charts
Price vs. Platform Breadth
Point Solution vs. Ecosystem
Competitive & Positioning 7 articles
Workflows
What this project can build: the menu of content workflows the team can use.
Startup Knowledge
Greg Shepard's library of frameworks, theses, and tactical guides. Source material the team learns from and that everything downstream is built on.
Themes 6 themes
Ecosystem Economics
The Infrastructure Era, Revenue Stack, Sustainability Gap, Founder Surge, Founder Record. 5 pages on why entrepreneurship needs coordinated infrastructure and how the economics of ESOs actually work.
Program Design
Beyond the Cohort, Out of Sequence, Uneven Maturity, Fundability vs Durability. 4 pages on how programs actually serve (or fail) founders across the lifecycle.
Operations
Fragmentation Tax, Capacity Crisis, Compounding Problem. 3 pages on the underlying operational debt every ESO carries and what fixes it.
Measurement
The Measurement Problem and Oversight Without Visibility. 2 pages on the activity-vs-progression gap and what the platform makes visible.
Founder Psychology
Why Founders Feel Lost and the Optionality Architecture. 2 pages on how failure forms and how to reframe founder struggle as systemic, not personal.
Founder Fundamentals
Term Sheets, Cap Table Dynamics, Investors, Board Meetings, Valuation, Reverse Diligence, Exit Strategy, Product Readiness, ICPs & Personas. 9 tactical pages on fundraising and governance mechanics.
Lifecycle Phases 7 phases + overview
Every page in Startup Knowledge is tagged with the lifecycle phase(s) it applies to. This cross-cut indexes the library by phase, so you can browse "what does our library teach about the GTM phase?" in one read.
The Startup Lifecycle: 7 Phases
The thesis, the 7 phases at a glance, why sequence matters, and how ESO support maps (and mismatches).
Vision
Idea formation, problem definition, founder self-diagnosis. The widest optionality, the highest mentor-advice mismatch risk.
Product
Building the thing (TRL 3-6), the 4 product gates, the Valley of Death between grants and venture.
GTM
First customers, repeatable sales motion, first priced round. Most ESO programming concentrates here.
Standardization
Making the operating model repeatable. Where most ESO support drops off and most company failure begins.
Optimization
Margins, retention, unit economics. Investor conversation shifts from Explorer to Risk Auditor.
Growth
Scaling, Series B+ terms, formal board cadence. Typical founder ends Series C with 12-22% ownership.
Exit
The 5 exit paths, waterfall math, QSBS, LOI deconstruction, drag-along, ROFR.
How to use this section
Browse by theme when you want to learn a topic deeply (e.g., "what does our library teach about measurement?"). Browse by lifecycle phase when you want to know "what matters at GTM?" or "what should I know about the Exit phase?". Every page is tagged with personas (ESO, Founders, Mentors, Investors, Providers) and lifecycle phases, so cross-referencing works in both directions. Sources are Greg Shepard's May 2026 Field Guides and Pocket Guides, voice-corrected per Startup Science brand rules.
Tools & Administration
IT systems, AI tools, templates, and administrative processes
No tools & admin content yet
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Service
Client service processes, delivery workflows, and service standards
No service content yet
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Support
Customer support processes, troubleshooting guides, and escalation procedures
No support content yet
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Changelog
What's changed across the knowledge base